by Noel Lloyd on 04/10/2011
A young DC attended one of my seminars recently. At the mid-day break he approached and said “This is brilliant! I’ve got pages of notes and love everything I’m hearing.” I was flattered and said thank you, but there was more than delight in his voice – there was great surprise.
I smiled and asked him if he was surprised that he was enjoying himself and here was his answer: “We were told that people like you were the devil and here I am in the devil’s lair and I’m loving it!” We both laughed.
I pressed further by asking what he expected and what he found. “I have always been told that what you teach is not in the patients best interest; you are just in it for the money and what you teach is American rubbish. However, it’s just the opposite; your clients that I know swear that the patient is better served in your system and that you teach and practice quality service first and foremost. PLUS, I find the teaching is smart and user friendly.”
I asked my new British friend to do me a few favors: “First, if you find anything I teach that doesn’t serve the patient, tell me. Second, if you can, tell others what you found to be the truth about my work. And finally, PLEASE don’t step on my tail again.”
by Noel Lloyd on 31/03/2011
Angela had never met a chiropractor when she interviewed for the job. She was intrigued by the job posting for a “Health Promotions Assistant” and when she walked into the office she was impressed with how friendly people were and that the doctor herself was involved in the hiring.
What she learned that day was amazing. No wonder the doctor wanted someone to help with getting the word about chiropractic out to the community – she had never heard what chiropractic was all about AND if it was half of what she heard today, she’d like to get paid to tell people and see them become new patients.
Everything but the name is accurate in that story. But the rest of story is the good part. Our little Health Promotions Assistant went on to produce an average of 5.7 additional new patients a week for almost two years. The practice exploded and her employer had to hire an associate to assist her with all the health that Angela had promoted.
In the interview the doctor told the applicants that health promotions looks and feels like a sales position. But what Angela found was that most of the people her “selling” put into a chiropractic care plan were thrilled with the results. Several patients made a point of thanking her for directing them toward the best health decision they had ever made.
As you might imagine, Angela ended up becoming a chiropractic patient, experiencing her own “chiropractic miracle” and frequently used her own life as an example of what people could expect from chiropractic.
Her doctor, boss and friend hated to see her go, but eventually she moved several hundred miles away where she does quite well as a commission salesperson.
So, what did her former boss do? Hired, trained and managed another Health Promotions Director. Here’s what the doctor told me: “Noel, this is the best position I hire. It’s the only one that actually produces more than she costs as a normal course of work and I wouldn’t have met literally hundreds of people with out it.”
Doctor, who’s helping you promote health in your community?
